THE STORY:
When Baskin-Robbins 31 Ice Cream was introduced in 1953, the "31" logo represented a flavor for every day of the month, Cherry (pink) and Chocolate (brown) polka dots to be reminiscent of clowns, carnivals and fun and the use of cartoons to bring their flavors alive with personality to graphically highlight the name and delicious ingredients. In addition, Baskin-Robbins' iconic pink spoons were created with the belief that people should be able to try any of their many flavors without cost.

THE STORE:
Our original top-selling flavors like Mint Chocolate Chip and Pralines 'n Cream continue to delight millions worldwide. Still, we continue to consistently introduce new, exciting flavor combinations, as well as industry leading innovations such as hand-packed ice cream quarts, a unique flavor ribbon technique, the use of traditional dessert ingredients and the introduction of mousse-textured ice creams. It's all part of our mission to make Baskin-Robbins a tasty, fun place for our Plaza customers.

www.baskinrobbins.com
214.691.7848