Plaza Style A Fashion Celebration

What is it?

Plaza Style will be a fall fashion preview for The Plaza, and an opportunity for the center’s fashion tenants to showcase their unique offerings. Co-sponsored by PaperCity, the event will benefit Dallas Fashion Incubator/Texas’ Next Top Designer. We have hired Rhonda Sargent Chambers to produce the event. For two hours, we anticipate constant activity—from the live performances of the 4-piece Dallas Wind Symphony, to the modeling of the latest fashions from The Plaza, to the silent auction of items donated by tenants, all benefiting a great local charity.

When is it?

Thursday, October, 2nd, 2008, from 6:30 - 8:30 p.m.

Where is it?

The tent will be set up in main parking area East of Tootsie’s.

Who will be there?

PaperCity will provide a mailing list of 1,000 of their most active and style-conscious readers, and we will supplement that list with those provided by CPharr, RSC Productions and The Hall Agency. In addition, we recommend that each participating Plaza tenant invite 100 of their best customers. According to PaperCity, the RSVP rate for functions such as this is about 30%, so we are planning on total attendance for this inaugural event as 300 to 500.

How are they invited?

Plaza Style is an invitation only event. We will be mailing out 4,000 invitations. We will also be sending out additional invites via email. Participating tenants will be provided with both email and printed pieces (100 per tenant) and they will be responsible for addressing and postage costs. RSVP’s will be submitted on The Plaza website. This will not only drive traffic to the website but allows The Plaza to promote other upcoming sales and activities at the center.

What will happen?

As guests enter the 40-ft. X 80-ft. tent they will be greeted and encouraged to register for the silent auction and raffle items. They will then be able to get an adult beverage (Barefoot Wines and Savvy Vodka are sponsoring the drinks) and head over to view the fashions and silent auction items. The model podiums which will be set up down the center of the tent will be the main attraction in the tent. The podiums are 4x4x1 and are backlit white Lucite to match the bars. In an effort to get as many people involved with the silent auction as possible we want to set the tables up on either side of the model podiums. There will be 3 bars set up in the corners of the tent, with the fourth corner reserved for the Dallas Wind Symphony. We will have passed hors d’ouevres throughout the night.

The plan is just to make this a big cocktail party with fun and fashion all around. We will have cocktail tables set up around the tent for guests to put their drinks and food. The models will be rotating out every 10-15 minutes depending on how many tenants take part, and we plan to give each tenant the opportunity for two appearances on the podium. In addition, we will showcase some of the young designers from The Dallas Fashion Incubator. Rhonda Sargent Chambers will serve as producer/emcee and one of PaperCity’s fashion editors will be in attendance to provide a quick preview on the top fall fashion trends.

Mostly the event is designed to allow those in attendance to mix, mingle and celebrate…Plaza Style.